Marketing Your Pest control Company Online
Focus
Pest Control Businesses
Year
March 31, 2022
Marketing your service business can seem overwhelming and time-consuming, but we’ve got some tips! In this series, we will focus on different service-based businesses and how they can get the most reach for their time! These tips are universal, but we will be showing specific examples from your industry that we’ve seen work! Today we’re going to talk about Pest Control Companies, explicitly talking about social media, digital advertising and Google My Business.
Capitalizing One Social Media For Pest Control
It may seem like the least important of the three topics we will cover today, but we’ve said it before, and we’ll say it again: Social media is essential to EVERY BUSINESS.
We know that when you’re in the pest control business, the content may not be “glamorous,” but we promise you it’s essential! Being active on social media will help with SEO, overall company perception and help build brand recognition.
So how do you do that? Cultivate a feed that is manageable for you, looks great, but also provides value for your audience. We’ve shared one of our pest control companies as an example.

We pull information straight from our blog posts and make them into easy-to-digest content (like colourful scrolls) using Canva. Sticking to ONLY using brand colours, we help develop brand recognition and association with the logo and the brand colours. We also do a quarterly brand photoshoot. Focusing on the employees to help bring a personal touch onto the feed and create a balance of content.
Bringing people to your website from your social media accounts or a google search is the next step. We will tell you how you can utilize Digital Advertising in your marketing strategy.
