Franchise Marketing Agency
Franchise Marketing That Keeps the Brand Strong and Every Location Growing
Your franchisees bought into a brand. We keep that brand visible, current and winning in search, then give every location a local program built on the same foundation. One agency, one system, SEO and AI search at the core, with Google Ads and Meta Ads when you want to scale.
#1
On Google for "pest control franchise" in Canada, for our family-owned franchise client Pest Detective.
$0
Spent on ads for the franchise opportunity. Qualified franchise inquiries still arrive every month.
24
Cities where we run multi-location marketing.
Season one
New franchise territories on page one of Google in their first season.
The gap in most franchise systems
Franchisees pay for a brand. Most brands stop marketing it.
The brand is the reason someone buys a franchise. Yet in most systems, the website ages, brand campaigns stop, and each franchisee is left to hire their own agency and hope it looks like the rest of the network. We change that.
The brand goes stale
An old website, thin location pages and no brand campaigns. The brand name stops showing up in search and in AI answers, and franchisees feel it in their phones first.
Every location does its own thing
Ten franchisees, ten agencies, ten versions of the logo and the offer. Locations compete with each other in Google instead of lifting the whole network.
Nobody owns the results
Brand fund dollars go out, but no one can show a franchisee what it bought them. That's when trust in head office starts to slip.
One unified approach
Franchise digital marketing, built as one system
We run the brand and the local markets together, so every dollar a franchisee spends builds on what the brand has already earned. Head office keeps control of the brand. Franchisees get marketing that actually books work in their territory.
For the franchise brand
Keep the brand strong and current
- One locked-down brand website that ranks every territory from one domain, with no franchisee edits to break it
- Brand SEO and AI search visibility, so Google and AI answers name your brand first
- Brand campaigns on Google Ads and Meta Ads that franchisees can rely on
- Franchise development marketing: rank your franchise opportunity and bring in qualified inquiries
- Brand standards for reviews, Google Business Profiles and offers across the network
- One dashboard showing brand results and every location side by side
For every franchisee
Help each location win its local market
- A location page and Google Business Profile set up and managed for each territory
- Local SEO and AI search for the services and cities each franchisee serves
- Optional Google Ads and Meta Ads, with the franchisee setting their own monthly budget
- A launch plan for new territories, so new owners get calls in season one
- Local campaigns that stay on brand, using approved offers and creative
- A location dashboard, so each owner sees exactly what their spend is doing
What's included
SEO and AI search at the core. Ads when you're ready to scale.
Franchise SEO and AI SEO
Multi location SEO that ranks the brand and every territory from one website, plus pages written to be cited in Google's AI Overviews and other AI answers. This is the base of every franchise program.
Google Ads
Brand campaigns run by head office, and local Search and Local Services Ads for franchisees who want faster calls. Campaigns are split by location so every territory's budget follows its own results.
Meta Ads
Brand awareness across Facebook and Instagram, and local campaigns franchisees can opt into for seasonal programs and offers. Same creative standards everywhere.
Franchise case study
Pest Detective: #1 for "pest control franchise" in Canada
Pest Detective is a family-owned, multi-location pest control franchise with territories across British Columbia, Alberta and Saskatchewan. We run their brand and location marketing as one system.
Franchise development without paid ads
Their pest control franchise page ranks #1 in Canada and shows up again and again in the key searches people use when they're looking for a franchise to buy. It brings in franchise inquiries every month, and Pest Detective runs no digital ads for the franchise opportunity at all.
New territories on page one in season one
When Pest Detective opened Saskatoon and Calgary, each new location started with no history, no reviews and no rankings. Built on the brand's foundation, they reached page one in their first season, and are cited in Google's AI Overviews for mice, wasp and ant searches in both cities.
Same system, different industry: Trapped Escape Rooms
We run local SEO, Google Business Profiles and Google Ads for Trapped Escape Rooms locations inside a multi-location escape room brand. Every location follows the same brand, message and standards, while the keywords, offers and campaigns flex to fit its own city.
$22,000+
Booked over peak summer by a single-technician Calgary location, from local paid ads.
Monthly
Qualified franchise inquiries from organic search alone.
2 weeks
For AI search to name their new perimeter program the best in BC and Alberta.
1 system
Brand and every location on the same site, standards and dashboard.
More work: Paws en Route (5x business growth) · All case studies
How it works
Franchise business marketing, rolled out in five steps
- 1
Audit the brand and every location
Where the brand ranks, where each territory ranks, what's showing in AI answers, and where locations are competing with each other.
- 2
Build the foundation
Website structure, location pages, Google Business Profiles, brand standards and tracking, set up once for the whole network.
- 3
Launch the brand program
Brand SEO, AI search and brand campaigns go live, including franchise development marketing if you're recruiting.
- 4
Roll out to franchisees
Each location gets its local SEO program, with Google Ads and Meta Ads available at a budget the franchisee chooses.
- 5
Report and keep it current
Brand and location dashboards, with the site, pages and campaigns updated all year so the brand never goes stale again.
Who we work with
Built for growing franchise brands, from 5 to 30 locations
The big franchise agencies are built for systems with hundreds of locations. At that size, a brand with eight locations is a small account on a long list. We're built for the stage you're in: setting a strong baseline across your first locations, then a support system that carries the brand to 30. We work with home service, home care, entertainment and pet service franchises, with deep experience in pest control marketing and marketing for home care agencies.
5 to 10 locations
Set the baseline
One locked-down brand website, a page and profile for every location, tracking, and brand standards set before the network grows.
10 to 30 locations
Scale the support system
New territories launch on a proven playbook, franchise development brings in the next owners, and every location gets the same high-performance program.
At every stage
A team that knows your brand
A central team running your marketing, not a rotating account manager. Head office and franchisees get direct answers, dashboards and a monthly recap.
Brand fund vs local marketing
The ad fund rarely covers everything a location needs
A franchise advertising fund is built to grow the brand. It's pooled across the network, so it usually can't pay for every franchisee's local SEO, ad spend and posting as well. That gap is where franchisees start hiring their own agencies and the brand splinters. We close it with a clear split: the fund covers the brand, and each location adds the local programs it needs, paid by the franchisee or by head office.
Covered by the brand program
What the fund pays for
- The locked-down brand website and every location page
- Brand SEO and AI search visibility
- Brand campaigns on Google Ads and Meta Ads
- Franchise development marketing
- Brand standards, dashboards and the monthly head office recap
Local add-ons for each location
What each franchisee can add
- Local SEO program: local SEO, AI search and Google Business Profile for the territory
- Local ad spend: Google Ads and Local Services Ads budgets set by the franchisee
- Elective campaigns: extra Google or Meta Ads for seasonal offers, launches and promotions
- Local social media: posts for the location's own Facebook and Instagram, on brand
Every add-on runs through the same team and the same brand standards, so a franchisee who wants more never has to look elsewhere to get it.
Franchise program
From $2,500/month
Brand program: website and location structure, brand SEO and AI search, brand standards, franchise development marketing and reporting. Ad spend is billed separately.
Plus location programs
From $1,500/month per location
Local SEO, AI search and Google Business Profile for each location, paid by the franchise brand or by the franchisee. Google Ads and Meta Ads are optional for each location, with ad budgets set separately.
Apply for a franchise programFAQ
Franchise marketing questions
What does a franchise marketing agency do?
A franchise marketing agency markets the brand for the franchisor and supports each franchisee in their local market. We handle both: the brand website, brand SEO and AI search, brand campaigns and franchise development, plus local SEO, Google Business Profiles and optional ads for every location.
How is franchise digital marketing different from marketing one business?
You're ranking many territories from one brand without the locations competing against each other, keeping every location on brand, and reporting results to both head office and each owner. That takes a location page structure, shared standards and per-location tracking built in from the start.
What is the typical marketing fee for a franchise?
Most franchise systems collect a brand or advertising fund contribution of about 1 to 4 percent of each location's gross sales, on top of the royalty, and many also expect franchisees to spend on local marketing. The fund is meant to grow the brand and bring customers to every location, but in too many systems it isn't fully spent on marketing and franchisees can't see where it went. Our franchise clients use their fund for brand campaigns and for marketing work for individual franchisees, and every location can see the results in its own dashboard.
Does the franchise ad fund cover local marketing for each franchisee?
Usually not all of it. The ad fund is pooled to grow the brand, so it rarely stretches to every location's local SEO, ad spend and social media. We split it clearly: the brand program covers the brand website, brand SEO and AI search, brand campaigns and reporting, and each location can add a local SEO program, its own ad spend, elective campaigns and local social media posts, paid by the franchisee or by head office.
How do you keep the brand consistent across locations?
One central team runs the marketing for every location using the same system, brand and plan. The message stays the same everywhere. What flexes is the approach: the keywords, services and offers each location targets to meet the needs of its local market.
How do you balance head office control with local marketing?
Too much control and franchisees feel stuck. Too little and it's the wild west. We follow head office's rules for the brand and approved activities, and cover everything a franchisee needs for their digital marketing at a high level of performance, so they have no reason to stray or look elsewhere. A key piece is one locked-down brand website that franchisees don't have access to edit.
How do you show results to franchisees and head office?
Every franchisee gets their own local dashboard showing what their marketing is doing in their territory. Head office gets access to every location's dashboard plus the brand view, and a monthly meeting to recap results across the network.
Can franchisees choose their own ad budgets?
Yes. SEO and AI search are the base of every program. Google Ads and Meta Ads are optional for each location, and every franchisee sets their own monthly budget while using approved brand offers and creative.
Can you help us recruit new franchisees?
Yes. Franchise development marketing is part of the brand program. Our family-owned franchise client Pest Detective ranks #1 for "pest control franchise" in Canada and receives franchise inquiries every month without running digital ads for the opportunity.
What is franchise SEO?
Franchise SEO, also called multi location SEO, ranks a brand and all of its territories from one website. Each location gets its own page and Google Business Profile, built on the authority of the brand domain, so new locations can rank far faster than a standalone site.
How much does franchise marketing cost?
The brand program starts at $2,500 a month. Each location program starts at $1,500 a month, paid by the franchise brand or by the franchisee. Ad spend is separate and set by the brand for brand campaigns and by each franchisee for local campaigns.
Give your franchisees the brand they signed up for
Tell us about your brand, your locations and where you want to grow. We read every application ourselves.