No franchise, no existing domain, no brand history. An independent pest control company started from nothing with us, and by their second summer we paused their Google Ads because SEO alone was filling the schedule with calls and high quality form submissions. We are keeping the client and market private at their request, and we are happy to walk you through the full story once you apply.
Services used: pest control marketing through The Foundation: a pest control website built from scratch, local SEO and Google Business Profile, service and city pages, seasonal content, and Google Ads as a bridge in year one.
$500K
Year one revenue
Starting from zero with a brand-new website and domain
$1M+
Year two revenue
Doubled again while spending less on paid ads
~80%
Website lead close rate
Calls and forms from organic search, closed by their team
Paused
Google Ads, summer two
SEO was already filling the schedule, so we turned ads off
How it happened
The right client, the right niches, and a website built for pest control
Great results are a partnership. This client listened, invested in the plan, and brought real industry experience and strong sales skills to every lead we sent them. Together we found the pest niches in their market that nobody was serving well, built the content and pages to own them, and let the phone ring.
- Underserved niches first. We mapped the services competitors ignored and made our client the obvious answer for each one
- SEO built to book, not just rank. Service and city pages, seasonal content and review velocity aimed at calls and forms
- Ads as a bridge, not a crutch. Google Ads carried year one; by the second summer organic demand let us pause them entirely
- A sales team that closes. Roughly 80% of website leads became customers, which is what turns rankings into revenue
“We love AI. We still love our small, hard working team more, because pest control is a human service and the marketing should feel that way too.”
Violet Coast MediaOur first pest control specific build
This was the first pest control website we built with our web design partner of 5+ years, who brings 10+ years in conversion optimization and design. It became the pest control website playbook we have used on many builds since.
The pest control website playbook that converts
Built around how homeowners actually search and decide: clear services, local proof, fast calls to action and pages that Google and its AI can cite. Several clients now own their area on it.
A human team behind the strategy
We use AI where it makes us faster, but strategy, content and reporting come from a small team that knows pest control, answers the phone and treats your business like their own.
What it takes
Starting from zero is possible, and this client proves it, but it takes both sides: a clear strategy on ours, and an owner who invests, follows the plan and closes the leads on theirs. If that sounds like you, we would love to show you exactly how this one was done.
Starting from zero? Pest control marketing with Violet Coast Media starts at $2,500 per month. Client and market shared privately once you apply.