Home service marketing · Family-owned companies
Websites, SEO, AI search and Google Ads for pest control, landscaping, plumbing, HVAC, painting, cleaning and exterior companies. We take marketing off your plate so your trucks stay booked all year, not just in your busy season.
Built in pest control, one of the most competitive home service markets there is. The same system works for any trade that runs on trucks, schedules and local search.
$0 → $1M
Ground up
A brand-new home service company, from new website to over $1M in two years
18+
Markets
Running on one system for a family-owned, multi-location brand
2 weeks
AI search
For Google's AI to name a new program the best in two provinces
3–8 yrs
Client retention
How long most of our clients have stayed with us
Results from real client programs. Not typical or guaranteed: every market is different.
AI search · The new word of mouth
More homeowners now ask Google's AI for the best local company instead of scrolling the results. If you aren't in that answer, you aren't in the running.
For one family-owned, multi-location client, we launched a new perimeter protection program. Within two weeks, Google's AI was naming it the best perimeter program for homes in BC and Alberta. The same approach works for a maintenance plan, a seasonal service or a signature package in any trade.
Case study · Family-owned · Chicagoland
Top Tier Pest Solutions had a 5-star reputation and a five-page brochure website, in one of the toughest home service markets in the US. Here's what happened in the first few months.
Two programs · One system
Every home service company we work with starts on one of two programs. No custom proposals, no menu of tactics: a clear standard, sized to how many trucks you run and how many cities you serve.
Launch and fill one core market.
Best for:
What's included:
Scale a full team across cities.
Best for:
Everything in The Foundation, plus:
Not sure which one? If you run 1 to 3 trucks in one market, start with The Foundation. If you run a bigger team or more than one location and need jobs in several cities, that's The Expansion. Apply for either and we'll tell you straight which one fits.
Several hires
A marketing manager, an ads specialist, a content creator and a web and SEO person, before a single lead comes in
Months to build
Most growing home service companies don't have the systems yet, so they build from scratch
Turnover
Every time someone leaves, the system resets and the learning walks out the door
With either program you get a CMO-led team that's already trained, already running home service programs across many markets, and already has the systems. The full team, without the hiring or the turnover.
CMO-led · Not handed to a junior
Most agencies sell you a senior strategist, then hand you to a junior account manager. Bailey Soolsma sets the strategy for every program herself, with a trained team behind her doing the work.
Meet your CMO
Owner and lead strategist, Violet Coast Media
In their words · Real texts from clients
Most of our clients have worked with us for 3 to 8 years. That only happens when you know every company by name, celebrate the good days with them and fix what isn't working fast.
Client names hidden for privacy.
How it works
Tell us about your company, your cities and your team. It takes about 2 minutes.
We check your cities, your competition and which program fits.
If you're a fit, we send your offer. Ask us anything by email, or book a quick call if you'd rather talk it through.
We go live in 1 to 2 weeks, or 4 to 6 if we build your website. You track every lead on your dashboard.
Questions
No. Pest control is where we built and proved the system, because it's one of the most competitive home service markets there is. We also work with landscaping, painting, cleaning, exterior and other home service companies, and the programs are the same: The Foundation or The Expansion.
If you run 1 to 3 technicians in one core market (your city and nearby suburbs, up to 3 cities), start with The Foundation. If you run 3+ technicians or more than one location and need leads in several cities, The Expansion is built for you. Apply for either and we'll tell you which fits.
Google Ads can bring leads within the first weeks. SEO builds over time: smaller markets and suburbs usually move first, and bigger cities build up over months as your authority grows.
No. Ad spend is paid directly to Google and Meta, so it always works for you. We recommend a budget based on your team size and cities, and show you your cost per lead on your dashboard.
Yes. Your website, Google Business Profile and ad accounts belong to you.
Programs start with a 6-month term, then continue month to month. SEO and local search take time to build, and six months gives the system room to work.
Tell us about your trade, your team and your cities. If we're a fit, we'll email you an offer for The Foundation or The Expansion.
Apply NowTakes about 2 minutes. From $2,500/month.