Assisted Living & Senior Living Marketing Agency
Choosing assisted living for a parent is one of the biggest decisions a family makes. It takes weeks of research, tours and family conversations, and they need to see and trust your community many times before they commit. We build the full assisted living and senior living marketing system for assisted living facilities, memory care and senior living communities: Meta Ads that build your brand and stay with families, Google Ads and SEO that put you in front of them when they search, and a website and follow-up that turn visits into tours.
2x
Website inquiries within two weeks of launching a new site, content and local rankings.
2 weeks
For AI search to name a client’s new program the best in its region.
75%
Of organic leads closed by one client, without price objections.
24
Cities where we run multi-location marketing.
Results from our service business clients. Every market and community is different. Results disclosure.
Why senior living is different
A single resident can be worth $72,000 a year or more. But the path there is long: an adult child starts searching, siblings weigh in, the family tours two or three communities and takes time to decide. Communities that rely on a single channel lose families in the gaps.
Long decision
Families research, tour and talk it over. Your marketing needs to stay with them the whole time, not just the day they search.
Many decision makers
You’re earning the trust of a son or daughter, their siblings and the parent. Each of them needs to see and believe in your community.
Brand matters
Families choose the place that feels right. Photos, video, stories and reviews do more than a list of amenities ever will.
$6,000
A month from one resident in a typical community.
$72,000
A year in potential revenue from every room you fill.
$720,000
A year left on the table if 10 spaces sit open at any given time.
Closing that gap takes a commitment to marketing: SEO, ads and social media working together, with multiple touch points that stay with families until they move in.
The move-in journey
Meta Ads introduce your community to adult children and families in your area before they’re actively searching.
“Assisted living near me,” “memory care costs,” “how to know it’s time.” Google Ads, SEO and AI search put your community in the answer.
Photos, video, floor plans, care levels, pricing guidance and a simple way to book a tour.
Retargeting keeps your community in front of them on Facebook and Instagram with resident stories, reviews and tour invitations.
Tour requests go straight to your team, tracked so you know which campaigns bring real visits.
Follow-up that keeps your community top of mind while the family talks it over, all the way to move-in day.
Meta Ads
The people choosing assisted living are on Facebook. Meta Ads build your community’s brand in the area before a family needs you, and stay with them through the weeks it takes to decide.
71%
Of adults use Facebook, more than any platform except YouTube.
80%
Of adults aged 30 to 49 use Facebook, the age group most often helping a parent choose care.
More touchpoints
Retargeting keeps your community visible to families who visited your site but weren’t ready to book a tour.
The full solution
Brand awareness and retargeting on Facebook and Instagram, the core of the program.
Campaigns for the searches families make when they’re ready, split by care level and tracked to tours.
Content that answers the questions families ask, built to rank in Google and be cited in AI answers. See our assisted living SEO program.
Already have a website? We upgrade it for tours: photos, video, care levels, clear next steps. New sites available too.
Resident life, team stories and short-form video that show families what your community feels like.
A steady flow of reviews from families, with thoughtful replies that protect resident privacy.
Every inquiry and tour request tracked to its source, with follow-up that keeps families engaged while they decide.
A profile that’s current, full of real photos and built to show up in local searches.
A live dashboard showing inquiries, tours and cost per tour, not just clicks.
Who we work with
Reach adult children researching help for a parent, and turn their research into tours.
Sensitive, reassuring marketing for one of the hardest decisions a family makes, built on trust and clear information.
Lifestyle-led campaigns that speak to active seniors and the families supporting their move.
Multiple communities
We work with single communities and run multi-location strategies the same way we do for our multi-location service business clients. Your website’s domain strength lifts every community’s local presence, and each location gets its own targeted searches, ads and strategy based on its city and its competitors.
Run a home care agency instead? Home care families usually decide faster. See our home care marketing program. Growing a senior care franchise? See franchise marketing.
Brand and website launch
Before the renovation was finished, our team delivered the brand, a pre-launch sales deck built from design renderings, and the website families used to book private tours. The community opened licensed, with six private suites and a clear story for every family that came through the door.
Pre-launch sales deck
Website
Client name and location hidden for privacy. Deck renderings were for illustration before opening.
Experience
We’ve consulted for senior care businesses, launched the brand and website for a memory care community and run senior care ad campaigns. The system behind it is the same one that brings a consistent flow of inquiries to our service business clients.
An established business launched a new website, fresh content and local rankings with us, and doubled the inquiries through their site within two weeks.
Within two weeks of launching a new program page, AI search was naming it the best in its region, the kind of visibility families now rely on.
A brand-new location with no page, no reviews and no rankings was getting organic inquiries within two months.
Results from our service business clients. Every market and community is different. Results disclosure.
Getting started
Full assisted and senior living program
From $5,000/month
Meta Ads and retargeting, Google Ads, SEO and AI search, a website upgrade, social and video content, reviews, Google Business Profile, tour tracking and follow-up, and reporting. Ad spend billed separately.
Start with SEO
From $2,500/month
Assisted living SEO and AI search: website management, care level and town pages, Google Business Profile and tracking. Add ads and social when you’re ready.
Already have a website? Keep it. We upgrade the site you have so it books more tours. If you need a new one, we’ll build it. Pricing scales with your number of communities and care levels.
Apply for assisted living marketingFAQ
Build every touchpoint between a family’s first search and move-in day: Meta Ads that build awareness and retarget families, Google Ads and SEO for the searches they make, a website designed to book tours, reviews, social content that shows resident life, and follow-up while the family decides. Running these as one system is what fills tours.
Occupancy grows from more qualified tours and a better tour-to-move-in rate. That means reaching families earlier with brand awareness, being found when they search, making it easy to book a tour, and staying in touch while they decide. We track campaigns to tours, not just clicks, so you can see what’s working.
Yes, they’re the heart of most senior living programs. About 71% of adults use Facebook, including 80% of adults aged 30 to 49, the age group most often helping a parent choose care. Meta Ads build your community’s brand and retarget families through the weeks it takes to decide.
Usually not. If you already have a website, we upgrade it to book more tours: better photos and video, clear care levels, pricing guidance and a simple tour request. We only build a new site when the current one is holding you back.
Memory care decisions are often more urgent and more emotional. Families need clear information about safety, staff training and daily life, delivered with warmth. The marketing leans on trust, education and reassurance rather than lifestyle features.
It depends on your existing reviews, website strength and local competition. AI search visibility can show up within weeks with a solid base. Expect real traction in 3 to 6 months, which is why the program pairs SEO with Meta and Google Ads from day one.
Ask families at the right moments with a simple link, and reply to every review without confirming anyone is a resident or mentioning any health details. Keep testimonials about the experience of your community, with written permission.
Our assisted and senior living program starts at $5,000 a month plus ad spend and includes Meta Ads, Google Ads, SEO and AI search, a website upgrade, social content, reviews, tour tracking and reporting. Pricing scales with the number of communities and care levels. Assisted living SEO on its own starts at $2,500 a month.
Tell us about your community, your care levels and your occupancy goals. We read every application ourselves.
Results disclosure
The results, rankings, timelines, lead volumes, costs and client comments on this page describe the experience of specific Violet Coast Media clients, including clients in other service industries. They are shared to show what is possible, not to predict or promise what any other business will achieve. Every market, brand and community is different. Results depend on factors outside our control, including your location, competition, occupancy, pricing, care levels, existing reviews and website authority, budget, how you handle and follow up on inquiries and tours, and changes Google, Meta and other platforms make to how search and ads work.
We do not guarantee any specific ranking, number of inquiries or tours, occupancy level, cost per lead, revenue or return on investment, and past performance of any client is not a guarantee of future results for you. The terms of any engagement are set out in your written agreement with us.
Sources
Facebook use: Pew Research Center, “Americans’ Social Media Use 2025.”