Franchise Advertising Fund Lawsuits: What’s Been Reported, and What Brands Keep Missing
Over the past two years, franchisees at several well-known brands have taken their franchisors to court over how advertising funds were spent. The reported details differ, but the frustration underneath is the same: franchisees pay into a fund every week and can’t see what it’s buying. For anyone running franchise marketing for growing brands, these […]
Local SEO for Franchises: How One Website Ranks Every Location
Local SEO for franchises is where most franchise marketing quietly falls apart. The brand ranks for its own name, a few locations show up in the map pack, and the rest of the network is invisible in the cities they paid to operate in. Franchisees notice first, usually right before they start hiring their own […]