Category: Blogs

Franchise Advertising Fund Lawsuits: What’s Been Reported, and What Brands Keep Missing

Franchise owners reviewing marketing results by location on an office dashboard

Over the past two years, franchisees at several well-known brands have taken their franchisors to court over how advertising funds were spent. The reported details differ, but the frustration underneath is the same: franchisees pay into a fund every week and can’t see what it’s buying. For anyone running franchise marketing for growing brands, these […]

Assisted Living Lead Generation: Own Your Move-Ins Instead of Renting Them

Assisted living community director welcoming an adult daughter and her mother for a tour in an elegant community lounge

Here’s the reality of assisted living lead generation: you’re paying for new residents either way. You can pay a referral agency for every move-in, or you can invest in marketing you own. The difference is who keeps the asset. Strong senior living marketing brings that asset back inside your business, where it grows in value […]

Google Ads for Pest Control in 2026: What It Costs and When It Pays Off

Pest control company owner checking new leads on his phone beside his service truck

Updated October 18, 2026 · Originally published October 5, 2026 Google Ads for pest control still work in 2026. But they don’t work the way they did five years ago, and in many US markets they don’t work on their own anymore. Costs are rising, large corporations are buying up the best searches, and the […]

Assisted Living Marketing Strategies That Keep Every Room Full

Assisted living community director giving a tour to an adult daughter and her mother in a bright common room

Updated October 18, 2026 · Originally published October 1, 2026 Every open room in an assisted living community costs $5,000 to $6,000 a month. Over a year, that’s a $72,000 opportunity sitting empty. The best assisted living marketing isn’t a single campaign. It’s a system that keeps families finding you, touring and moving in, month […]

Home Care Marketing Strategies That Bring In Private Pay Clients

Home care agency owner reviewing marketing results on a laptop with a smiling caregiver

Most home care agencies don’t have a demand problem. Families are searching for in-home care more than ever. The agencies that grow are the ones with a plan to be found, trusted and called first. Good home care marketing isn’t about doing everything. It’s about doing the right few things consistently. We’ve consulted for home […]

Local SEO for Franchises: How One Website Ranks Every Location

Three identical white franchise service vans parked outside storefronts in different cities, showing one franchise brand ranking in multiple local markets

Local SEO for franchises is where most franchise marketing quietly falls apart. The brand ranks for its own name, a few locations show up in the map pack, and the rest of the network is invisible in the cities they paid to operate in. Franchisees notice first, usually right before they start hiring their own […]