Marketing During Maternity Leave
How service business owners, and couples who run a business together, keep leads and sales coming during maternity leave by outsourcing SEO and ads instead of relying on daily content.
Why Service Businesses Need Digital Ads and SEO (Orange County and Beyond)
Why digital ads and SEO are the two channels every service business needs, using Orange County as the example market: the high-margin math, local search, AI answers, and how to pick a partner. Updated September 2026.
Pest Control Marketing Strategies That Grow Your Company
The pest control marketing strategies that grow a company in 2026: local SEO, Google Ads and LSA done right, AI search visibility, reviews, content and video, ranked by what books jobs. Updated September 2026.
Boosting Your Start-Up: Where a New Service Business Should Spend First
Where a new service business should put its first marketing dollars in 2026: website, brand, search, ads and reviews, in order, with realistic budgets and the startup that reached $1M as the example. Updated September 2026.
Violet Coast Media Inc. Origin Story
Where Violet Coast Media began: a volleyball player who found storytelling, a startup city that taught digital marketing, and an agency built on real partnerships with service businesses. Updated September 2026.
How to Market Your Franchise Opportunity
How to attract quality franchisees: brand that stands out, a website built for multiple locations, marketing assets, franchisee marketing programs, and a launch plan. With Pest Detective as the example. Updated September 2026.
Franchise Digital Marketing: A Roadmap for Success
The franchise digital marketing roadmap: why copy-paste campaigns fail across locations, what organic traffic really costs, how to get franchisees to buy in, and the per-location program that scales. Updated September 2026.
Digital Marketing for a Pest Control Company: What’s Changed Since 2023
We wrote this guide in 2023. Here’s what still holds, what we got wrong, and what pest control digital marketing looks like in 2026: search, ads, AI answers, reviews and video. Updated September 2026.
Digital Marketing for Small Businesses: Where the Money Should Go
Digital marketing for small service businesses in 2026: the channels that book jobs, what they cost, in-house versus outsourced, and the order to build them. Updated September 2026.
Marketing Your Pest Control Company Online: Social, Ads and Google Business Profile
The three online basics for a pest control company: a Google Business Profile that gets calls, social media that shows the work, and ads that don’t waste money. Short, practical and updated for 2026.