Updated September 21, 2026 · Originally published October 13, 2023
This post is a little different from the rest of the blog. Instead of marketing strategy, it’s the story of where Violet Coast Media began, and why the agency works the way it does.
Athletic dreams and new beginnings
Bailey was a top-level volleyball player with her eyes set on the NCAA and sunny California. Life had other plans. Academy of Art University introduced her to media and communications, and over two years she discovered a love for storytelling, news broadcast and professional writing that never went away.
Embracing the digital shift
As the world moved toward digital marketing, so did she. Internships in a lively startup city, courses in entrepreneurship, business and digital marketing, and real work applying all of it across San Francisco. It was a new chapter for the whole marketing industry, and Bailey was learning every step of it firsthand.
Stepping into a fresh industry
After graduating, she found a job market still figuring out what digital marketing was. She was often asked to lead companies’ marketing without the support or the tools to do it properly. Rather than get stuck, she got creative: working with four or five companies at once, learning the ropes and packing years of experience into one or two.
The birth of Violet Coast Media Inc.
At 23, with a full set of digital marketing skills, Bailey launched Violet Coast Media Inc. In the years since, the agency has helped companies grow significantly, adapt their services and expand into new territories across Canada and the US. The core of the approach hasn’t changed: build genuine partnerships, earn trust, and always give clients the best advice, even when it isn’t the advice that sells the most.
Where the agency is now
Violet Coast Media works primarily with service businesses, and has gone deep on one industry in particular. Bailey has spent more than six years inside pest control companies, and the agency now runs marketing for family-owned single-city operators, multi-location businesses and a franchise brand across 18 markets. The results are published rather than promised: an independent that went from zero to $1 million, a new territory on page one in its first season, and 30% conversion rates across a franchise network. You can see how that work is structured on our pest control marketing page and the rest of it in our case studies.
Life beyond business
Bailey isn’t all work. When she’s not in business mode you’ll find her on a beach volleyball court or playing pickleball, keeping the athlete’s heart beating.
Why it matters to you
Violet Coast Media is more than a digital marketing agency. It’s a place where storytelling, strategy and an athlete’s mindset come together, and where every client is treated as a partner rather than an account. If that’s the kind of team you want carrying your marketing, you’re welcome to meet the team or apply below.
Want a marketing partner that treats your business as its own? Apply and we’ll start with an honest conversation.
